In recent years, there has been an increasingly tiresome requirement that football jerseys be, in some way, related to the past.
If this World Cup has proven anything from a design perspective, it’s that when retailers get it right, fans will come out in droves.
Adidas hit a major home run with designs for Curacao and Spain, among others, leading to both of their unique and stylish “trefoil” away shirts quickly selling out.
The same can be said for Nike, which sold out of many of its best designs, including the slick turquoise France away shirt, both USMNT kits, and the Norway home shirt.
These new designs were better and more commercially successful than yet another tired re-release.
📝 @EliasBurke
🔗
